Last week, over coffee with a retail CMO, she leaned in and said, “Customers don’t want to be sold to—they want brands to know them.” That stuck with me. In retail, where...
Last week, over coffee with a retail CMO, she leaned in and said, “Customers don’t want to be sold to—they want brands to know them.” That stuck with me. In retail, where...
In my years at Apexon, I’ve seen retail undergo a seismic shift. The rise of digital commerce has turned the industry on its head, with customers now engaging across three to...
